How the ‘Netflix Effect’ is changing the way Australians watch television
4:50 PM ET Mon, 12 May 2018 | 02:30:09Netflix, which owns Netflix, HBO, Hulu and YouTube, is the dominant provider of television content, a study finds.
The Nielsen survey shows that Australians have watched roughly 10.8 million hours of programming since its launch in 2010, with the average household spending $1,903 per month on that type of content.
That compares to about 5.4 million hours a year from Netflix, according to the survey.
The data shows that the number of Australians watching television in the U.S. is about the same, and that the average TV-watching person in the country spends about $1.6 billion a year on entertainment, including sports, cable and satellite.
Nielsen says this is down from $1 billion in 2015.
The report shows that Netflix, which is the top-grossing American online video service, has had a huge impact on how Australians watch their favourite TV shows and movies.
The average U.K. household spends more than $5,000 a year watching TV shows from Netflix alone, according the survey, with Australians spending about $2,000 on the service.
Australian TV ratings, based on Nielsen’s estimates, show the average American audience has a viewing time of 12.8 minutes and average household income of about $90,000, the report said.